Social media is vital, both for marketing and for portraying your education franchise in the best light. The tutoring business is a tough one to crack and social media provides you with a unique and exceptional tool to reach a wider audience.

There is a conversation going on about your home tutoring business and you should be part of that conversation. Select a person who understands the values and voice of your tutor franchise to represent you online.

If you just stood at community events and yelled your rates at passersby, you wouldn’t get much business out of it. Your online tutoring business plan needs to be more interactive. Just like you engage your audience at a community event, you need to engage your audience online. Sure, you should post interesting content and information about your business, but you should also share relevant posts from your followers, answer their questions and respond to their comments. A special offer here and there would also boost engagement.

Your online tutoring business plan should include three strategies for engagement: creating a community, interacting with your customers, and localizing your engagement.

Start with creating a community by sharing events that are happening in your neighborhood and supporting local initiatives. Create a conversation around your tutoring business where people can share their thoughts and information. This is also a great way to find out what people in your community need from your tutoring business. Engage in a dialogue where you tell them more about your education franchise and they guide you in how best to fulfill their tutoring needs.

Localization will make the information and tutoring services you provide more relevant to your audience. Sharing information about local events, participating in community events and engaging with your audience will make the families in your area feel like they already know you. When the time comes for them to seek help, their local Tutor Doctor Franchise is already part of their lives.