If you’re thinking of starting your own business, owning a franchise may be one of the options you are considering. A popular question here is whether a franchise will be right for you and why you should pay a franchisor for a business you could set up for yourself.

Advantages of Franchises

Opting to be part of a franchise offers many advantages for the business owner. You get big brand recognition and all your marketing is done for you. You also get the buying power of a large corporation so your overheads are reduced. The business model is already tried and tested and you get help with every step of the process because your franchisor only succeeds when you do.

Key Responsibilities of the Franchisor

While these may differ from one company to another, as a franchisee, you can generally expect the following:

• Franchisors provide operating systems and a support networks that help the new franchisee to establish their business. These systems and processes are continuously upgraded and improved so that the franchise grows as a whole.
• Continuous research and development into new products and services so that the brand can grow and change as the market does.
• Provide big brand advertising and spearhead marketing initiatives so that each franchisee benefits from national marketing campaigns and has a complete set of marketing materials for their own local initiatives.
• Franchisors manage and grow the brand and trademarks. They should also be responsible for quality control within the franchise to ensure that the brand’s reputation is maintained.
• Support and professional development for franchisees is essential. The brand only succeeds when the franchisees do, so it is in their best interests to ensure that each business gets the support they need.

While the franchisor will make every effort to select business owners who are good candidates and have a chance of succeeding, they can only do so much to ensure that the business endures. Each franchisee must also commit to working hard to establish and grow their businesses.

To learn more about why Tutor Doctor is a great franchisor, download the Free Franchise Report today.