When you start your own franchise, education or otherwise, there’s a load to learn when it comes to marketing. Because if you’re simply throwing yourself out there but saying, “Hey! We’re here! We’re open”, your efforts are likely not going to reach THE people you need to reach.
It’s kind of like a billboard on the side of the road, you just cross your fingers and hope the parents of struggling children with the budget and willingness to hire your services will see it. Only, you never know if they do or not.
That’s why Tutor Doctor encourages multi level marketing.
The head office does marketing for the brand and the franchises, but it’s an absolute must for any local business to conduct local marketing. So we help new (and old) franchisees navigate the waters of advertising and marketing your business because when you’re set up for success, so is the company.
Following Through
Because the franchise can market all day long on a national level, but you have to make sure the local people know you’re in the area for them.
Educating the owner is a must, but execution of said education, is imperative. If an owner were to let off the marketing reigns in his local arena, the results would be disastrous (financially speaking, of course). And as an entrepreneur, in anything you do, you want to make sure you’re clear on your marketing goals.
The franchise helps you set those.
But you also must be crystal on the steps you need to take daily to reach those goals.
You need 34 families on board this month? Work it. You need 4 new tutors to cover some of those families? Work it. You need more traffic on your local Tutor Doctor website? Work that, too.
When you know where you want to go, you can figure what’s the best road to get there.
Because planning for success means several things: Knowing who you want to reach, where you can reach them, how you can pull them in without being pushy, yet knowing when to be pushy.
And marketing is basically making your customers fall in love with your company. So when you carry out your daily plan for success and market your business the way you learn from the head office, as well as your own techniques, you’ll achieve the numbers you need to achieve for yourself and for the tutors who’ll be tutoring for you.
Interested in knowing more about owning your own education franchise (with a low, low overhead), then check us out.
DOWNLOAD OUR FREE FRANCHISE REPORT TODAY AND GET SOME OF YOUR QUESTIONS ANSWERED!
