Considering a home franchising business can be intimidating. To own a profitable home franchise, you need to have business acumen in all areas. From accounts to marketing, the home business owner must be a jack of all trades in order to make it work. Luckily, some innovative home franchises have a proven system that takes care of all aspects of your business.
If you are thinking of buying your own business, you’re probably focused on all the flexibility you can enjoy and the work/life balance that you can create as well as the satisfaction of working for yourself. However, you may feel like you’re not an expert in all areas of business. Well, you are not alone. That’s where buying a home tutoring franchise can really make a difference.
The Tutor Doctor franchise provides each and every one of its franchisees with comprehensive training on every aspect of their new home tutoring business. They also have bespoke programs and systems for every process and marketing initiatives that are regularly updated.
While marketing materials are all provided, mentors in the business also offer new franchisees advice as they start their home tutoring businesses. This year’s Marketing Innovation Award winner, Margot Bartsch shares some of her secrets.
Tell us about some of the initiatives you have run and why they are successful.
In the early days of business, do events like crazy until you get known at them and their results start to wain (usually 3 years).
What was your most successful initiatives?
More sophisticated online marketing, signage on the side of the road, and participation in events.
How important is community involvement in creating new business?
It’s essential for the first few years.
What advice would you give to new franchisees about marketing?
New franchisees need to get out for every event possible, join business groups and generally get out into their community as much as possible.
What home-office initiatives do you use in your own marketing campaigns?
I appreciate the materials designed by the marketing department, including photography, and utilize them in a variety of applications and ways.