Posted on:August 5, 2021
Small business owners tend to wear multiple hats, from manager to marketer. If you’re a local tutoring business owner, it’s likely that you’re responsible for bringing in new leads and selling them on your services. The good news is you don’t need a degree in marketing to learn how to create better visibility for your business.
The key to marketing your tutoring business is to keep it local. Your marketing strategy should be focused on targeting potential clients in your region and maximizing your business’s presence both on and offline. But where exactly should you start?
Check out our top tips for generating leads and creating brand awareness for your tutoring business.
Create Local Partnerships
Since the majority of your students are in grade school, it’s important to create relationships with schools and kids’ organizations in your area. For example, you may come to an agreement with local elementary schools that enables you to post signage or hand out flyers to parents at pickup. You may even sponsor events at local schools, such as game days or fairs, to get your business in front of potential clients.
Other organizations that you may be able to partner with include sports, kids’ art programs, and children’s businesses like trampoline parks.
Claim Your Local Directory Listings
Local directory listings, like Google My Business, help you develop the online presence needed to market your tutoring business in today’s digitally dependent world. These listings are often the first thing that show up when you search for a local business such as “Italian restaurant near me” or “shoe repair Grand Rapids.”
Directory listings most often feature a business’s contact information, ratings, reviews and location on a map of the area. This helps consumers sort through local businesses to find the one that best fits their needs.
To maximize your local directory listings, we suggest filling out all the available information fields. Over time, you’ll also want to acquire ratings and reviews from satisfied clients to show the value of your tutoring business.
Get Involved in Your Community
Through local organizations and events, you can network with potential clients and other business owners. By joining your city’s Chamber of Commerce, you’ll be able to get to know other business owners while promoting your collective interests. You may even develop partnerships through this network!
Another avenue you could take is to get involved with a local charity that focuses on bettering your community. Why not do a little good while you market your business?
Optimize Your Web Presence
It’s essential you create a website to serve as a home base for your tutoring business. This will give you a place to consolidate pertinent information, like details about your services, contact information, and client testimonials.
To make it easier for potential clients to find your website, use locally targeted keywords when possible, such as “tutoring in Albany” or “math tutor in Atlanta.” You can also link your website to your local directory listings to increase traffic from local search.
Get Support from an Education Franchise
Starting a business on your own can be taxing and difficult. To make the process a little simpler, some entrepreneurs choose to franchise with a brand in their desired industry. Some franchises even able you to convert your existing business.
Tutor Doctor offers industry-leading support in every area of your business, including marketing and sales. In addition to coaching from our dedicated sales and marketing experts, we provide franchisees with marketing tools and services such as a localized webpage for their tutoring business, local listings, and web presence optimization.
To learn more about the benefits of franchising with Tutor Doctor, reach out to our team.