In the past 20 years, there’s been a seismic shift in the way we interact with the world and each other. With more than 3 billion people online, life is now lived on the internet, and social media users will likely number 2.5 billion on all platforms by 2018. There’s no escaping it - we’ve gone digital. 

Tutoring has not been left behind by this digital trend. The online tutoring industry has massively expanded in recent years, estimated by Forbes to be worth $107 billion. The reasons for the rise in digital learning? Convenience is the main factor - it lessens the burden on both tutors and students in terms of scheduling, and it’s much easier to schedule a Skype call than an in-person session. 

Online learning also allows for further reach. Being local isn’t a necessity anymore when tutors can reach students remotely.  This means that tutoring has become more accessible. Everyone can get comprehensive help so long as they have access to Wi-Fi. 

 It’s easy to see why companies like Tutor Doctor have seized the opportunity to get in on the digital game, and franchisees are among the first to feel the benefits. 

Online tutoring “has allowed me to provide tutoring in situations where I otherwise would not have had a tutor” explains Tutor Doctor owner-operator Bob Rosedale. “[It] has provided the business convenience, it broadens the pool of tutors who are available and shortens timelines to match tutors with students.”

When approaching the world of e-learning, Bob has a few words of wisdom:  “get outside your own head. Most franchisees presume obstacles exist that really aren’t as hard to clear as they might imagine. Tutors are pretty comfortable with just a Skype camera and a small whiteboard or even writing on paper – franchisees imagine that interactive platforms are required and elaborate screen sharing technology.  It’s typically not necessary.”